Prominent Business Coach Al Katz Publishes His First Book

CHARLESTON, SC (February 15, 2009) — In times of financial crisis, it’s absolutely crucial for businesses to reallocate their existing resources, stay connected with the market and find creative ways to save money. “The business plan for 2009 is to survive the current recession while preparing for the anticipated turnaround in 2010,” says Al Katz, local author, speaker, teacher and business coach.  He offers solutions to many business and organizational crisis in his recently published business book, “A Journey with Mac.” The book is dedicated to rediscovering the fundamentals of business and is available for sale on-line at Amazon.com and Barnes&Nobles.com.

“Most companies, even those that have been successfully operating for a long time, never had to deal with this kind of economic situation. I believe this book was supposed to be released now, when so many business owners are desperate and need to lead their businesses out of financial crisis,” says Al Katz. The author poured decades of experience learned from working with hundreds of different kinds of businesses and organizations into his book. In a unique and engaging way the main character of the book “Mac” takes a failing businessman named “Gregg” on an inspiring and life changing journey, offering him powerful tools for success in both his business and personal lives.

“Readers believe I am Mac,” admits Al Katz. “I wanted to write this book to show that solutions to the majority of the business issues lay in the very basic fundamentals of running a business. I hope that after reading my book, readers will be able to spend more time with their families and worry less about their businesses,” he continues. “You will be surprised how simple life can become and how you can turn your business around when asking the right questions.”

The book's author combines his passion for business and education in a creative manner to write a book that readers can relate to and see themselves in depicted situations. In “A Journey with Mac,” Katz shares his messages on a variety of business topics in a humorous and entertaining manner. Readers will fall in love with good natured Mac, and learn how to rediscover the fundamentals of business in a playful storytelling manner. Even more importantly, the book introduces concepts that put "fun" back in business.

For a couple of decades, Al Katz has been serving as a “Personal and Business Coach” working with organizations as founder and Managing Partner of The Next Level, LLC; special attention being given to closely held businesses, practices and/or family owned organizations. Additionally, he holds the Alvah H. Chapman, Jr., Chair of Innovative Marketing in the Business School at The Citadel and continues to teach in both the undergraduate and graduate programs.  He also held the Robert A. Jolley Endowed Chair of Business Administration.  Katz assists the Dean of the Business School in reaching out to the business community by creating partnerships between the school and interested businesses. He also holds various boards of director positions with local businesses as well as being a member of The College of Nursing at the Medical University of South Carolina and The American College of the Building Arts.

To request a review copy, contact Vladia Jurcova-Spencer at vladia@styleepr.com or 843-345-3275. To learn more about the book, please visit www.ajourneywithmac.com.

                                                            ###

Media Contact:
Vladia Jurcova-Spencer
STYLEE Public Relations & Marketing
vladia@styleepr.com
843-345-3275