Rehava’s Advertising Campaign Sparks Controversy

Posted on 02/16/09 No Comments

Although rehava-real estate store is playing by the book, it is not enough. The company’s challenging of the status quo not received well in Charleston. Read more in the Charleston Regional Business Journal:

Rehava ads spark ethics complaint
By Molly Parker

One local real estate company’s ad campaign — encouraging homebuyers to “break up” with their agents — has stirred up so much controversy that the broker in charge is canceling it.

Steve deGuzman, owner of the Rehava Real Estate Store that opened last summer in North Charleston, says he has done nothing wrong. Still, deGuzman said he will halt the campaign out of “professional courtesy.”

Some billboards have already come down, and deGuzman said the advertisements posted on the stall doors of dozens of public restrooms will disappear soon. He also plans to take down the campaign’s accompanying Web site,

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